Chicago Fine Art Solutions

Chicago-based Fine Art Rigging Company


  • Custom Website Design
  • WordPress Development
  • Brand Identity Development
  • Logo Design
  • Complete Brand Guide
  • Copywriting
  • Illustration
  • Photo Retouching
  • Business Card Design

The Objective

The owner of CFAS found himself in a unique situation because he had recently stepped away from a business doing a similar line of work. He wanted to clearly differentiate himself from the other business, making sure the website and brand identity looked professional, recognizable, and clearly separate.

My first step was to work closely with the client to establish a look, feel, and brand personality. From there, I created a full color scheme, typescale, and logo which were used to design business cards and an email signature. 

Once the branding was in place, we collaborated on copy and image sourcing before designing and developing the site in WordPress.

The Results

The owner of CFAS went from having absolutely nothing more than a name to having a complete brand identity, logo, and website in just a few short weeks. We were able to start with the most important pieces, including the logo, business cards, and the website, so that he was able to continue working with his current clients in a professional manner.

We were able to lay the groundwork to expand the website in the future as needed (i.e. creating a blog to optimize SEO and drive more traffic). He was extremely happy with the simplicity and clarity of the website, including how it looks for users on their phones.

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